AI Insights · Timothy · October 2023
Top 5 Virtual Fitness Programs on iOS in Brazil Q3 2023
Explore the performance of the top virtual fitness programs on iOS in Brazil during Q3 2023, featuring trends in downloads, revenue, and active users.
The third quarter of 2023 saw notable trends in the performance of the top virtual fitness programs on iOS in Brazil. Data from Sensor Tower reveals interesting insights into weekly downloads, revenue, and active user activity for these apps.
Strava: Run, Bike, Hike experienced a consistent increase in weekly revenue, peaking at approximately $40K in mid-August. Weekly downloads saw a significant rise, reaching 18.7K in the week of September 11. Active users fluctuated slightly but remained strong, peaking at 179K in early September.
Queima Diária - Treino em Casa had variable weekly revenue, with the highest being around $10.8K at the end of July. Downloads peaked at 1.1K in the week of September 11, while active users remained relatively stable, with a slight dip in mid-September.
Zwift: Ride and Run showed a steady increase in revenue, reaching about $11.2K in the last week of September. Active users stayed around 70-78 throughout the quarter, despite minimal download activity.
TrainingPeaks saw its weekly revenue peak at approximately $4.9K in early August. Downloads were highest in the week of September 11 at 169, while active users hovered around 1.1K, peaking at 1.2K at the end of July.
Fitness App: Gym Workout Plan had a steady revenue stream, peaking at $3.5K in the last week of September. Downloads were highest in mid-August at 14.6K, though active users saw a decline from a peak of 21.6K in mid-August to around 16K by the end of September.
These insights, derived from Sensor Tower, highlight the dynamic nature of the virtual fitness app market in Brazil. For more detailed insights, visit Sensor Tower.
